Increased traffic to Propeller (Student Portal) from less than 10K to close to 700K monthly visits through a major site redesign (2004), a home page redesign (2006) and continuous improvement of product to enhance User Experience. Product Manager and responsible for Support Team and User Experience for Ful Sail Online, the school's new Online Education platform (launched in Oct. 1, 2007). Led team of 10 web professionals in product development, product management, community management, content management and end-user support for all campus portals. Co-responsible for designing initial Internet Marketing strategy for FullSail.com web site, including keyword strategy and SEO, resulting in double-digit short term gains in conversions.
